Yesterday during the EA E3 conference, it was announced that EA will be making multiple UFC games for multiple years. It didn’t hit me at first but I soon remembered that THQ had the rights to UFC. So, how can EA make these future UFC games? Well THQ essentially sold the rights to EA. THQ announced that they and Zuffa (do a Goggle search on them) reached an agreement with EA that gave them licensing rights to publish videogames based on the UFC brand. THQ will get an undisclosed cash payment and will be able to continue publish UFC titles until the end of March 2013.
Here is the press release:
THQ Inc. and Zuffa, LLC, today announced that they have reached an agreement resulting in Zuffa licensing to Electronic Arts Inc. the right to publish videogames based on the Ultimate Fighting Championship (UFC) brand, effective today. The agreement results in an undisclosed cash payment to THQ. Additionally, THQ will continue to publish its existing console and mobile titles through March 31, 2013.
“Over the last three years, THQ has delivered best-in-class, all-encompassing experiences to MMA fans, sports enthusiasts and fighting gamers around the globe with its UFC Undisputed™ series. We want to thank them for their stewardship of our brand,” said Dana White, President, UFC. “We look forward to joining forces with EA to leverage their sports platform, and expand our brand in the video game space.”
Brian Farrell, THQ’s Chairman and CEO, commented, “We have relished our relationship with UFC over the last several years and believe that the UFC gaming brand is in great shape. THQ’s more focused strategy moving forward meant that transferring the license to EA made sense to all parties. We would like to thank UFC for their great support and partnership and wish EA all the best moving forward.”