Activision took time out from counting their money to let us all know that their Skylanders franchise has now chalked up over $1 Billion in sales. An impressive number, considering that the franchise isn’t much more than a year old.
“The Skylanders franchise became the first kids’ videogame IP to cross the $1 billion mark in just 15 months4, and I think we are still just starting to realize its potential,” said Eric Hirshberg, CEO of Activision Publishing, Inc. “We knew that the simple, but magical idea, of bringing your toys to life in a video game could change both the video game and the toy industries, and more importantly, change the way kids play. And this fall, we’re looking forward to delivering to fans our latest break-through innovation, Skylanders SWAP Force™, which lets kids customize their own characters, bringing toys to life to a whole new level.”
Normally these kinds of numbers are only seen when taking about Call of Duty, another Activision franchise, so it does make a refreshing change to see them gloat about something else for a change. However, this will only encourage them to push Skylanders as far as possible, which can sometimes cause a dip in game quality or franchise burnout; as with Guitar Hero. But with Disney about to release it’s own toy based game and Skylanders: Swap Force out later in the year, I feel that this type of game still has a few years in it left.