CM4 makes their debut in the gaming industry by designing premium products that enhance the user experience. With a mission to expand and evolve the devices that consumers use to interact with life, they believe in actually using the products they design, and have extremely high expectations of what they own and use as both designers and consumers. CM4 offers high quality, distinct design, and superior functionality as an alternative to cheap products that are merchandised and marketed at the consumer, rather than designed for them.
CM4’s first line of products is the Catalyst line, a soft case platform for controllers and portables. These products offer protection combined with style to enhance and add confidence to game play. Along with their seductive design, Catalyst covers are made from carefully chosen materials that improve comfort and grip, while seamlessly integrating into contemporary lifestyles. Catalyst covers are available for Wii Remote with MotionPlus, while Catalyst SLIM COVERS are offered for Nintendo DSi, Nintendo DSi XL, and Sony PSP go.
With a strong focus on design, function, innovation, and quality, each product in the Catalyst line offers consumers a true upgrade from the standard platform of controllers and accessories. Catalyst covers for Wii Remote with MotionPlus have a concealed back zipper for easy battery replacement and perforated material to maintain a solid grip. Catalyst SLIM COVERS for Nintendo DSi, Nintendo DSi XL, and Sony PSP go are sleek fabric-wrapped aluminum covers that make consoles playable within the cover and compliment on-the-go lifestyles.
In 2011, CM4 will launch a line of premium controllers that will change the paradigm of the current plastic offerings from third party brands. Inspired by the refinement and sophistication of luxury and performance auto interiors, these devices are the control surfaces – the cockpit for an elevated gaming experience.
Sophisticated gaming products as 1st true upgrade from standard controllers & accessories
CM4’s first line of products is the Catalyst line, a soft case platform for controllers and portables. These products offer protection combined with style to enhance and add confidence to game play. Along with their seductive design, Catalyst covers are made from carefully chosen materials that improve comfort and grip, while seamlessly integrating into contemporary lifestyles. The Catalyst cover is available for Wii Remote with MotionPlus, and Catalyst SLIM COVERS are offered for Nintendo DSi, Nintendo DSi XL, and Sony PSPgo.
CM4’s Catalyst covers hint at huge opportunity for 3rd-party gaming accessories
With the advent of the iPhone/iPad, it’s hard to argue anything other than the fact that Apple has created devices with innovative design, near-perfect user interface, and paired it with top-notch marketing and PR campaigns. Apple products have raised the bar for innovative products on every level. But, one of the interesting opportunities that has opened up by creating such personal devices is the exponential increase in demand for personalized 3rd party accessories, with cases and other peripherals now, seemingly, being manufactured by nearly every company on the planet in every possible style.
Consumers have spoken and their unanimous voice is clear: having the ability to dress their devices to match their personal aesthetics is just as important, if not more so, as the device itself. Given consumers’ propensity to customize everything from Twitter profiles to the type of stitching on their car seats, could stylishly outfitted gaming consoles and remotes be the next big market for individual expression and 3rd party accessories?
Premium experience brand CM4 thinks so and has positioned itself to offer high quality, distinct design, and superior functionality in each of its products. Now, sophisticated consumers have the ability to seamlessly integrate the devices they use to organize, communicate, and entertain, with their contemporary lifestyle.
Consoles battling to control your living room
The battle for control of your living room has begun. Microsoft, Nintendo, and Sony are competing to be the central game console in your home entertainment system, each sporting the most promising and innovative hardware and software ever. Packed with the latest technology, each of these video game consoles offer much more than a way to play the hottest new games. Microsoft’s Xbox 360, Sony’s PlayStation 3, and Nintendo’s Wii allow users to not only download games, but stream movies through Netflix, surf the web, and login to Facebook to personalize and share the experience with friends.
As more and more media formats become available for viewing in the living room through video game consoles, premium experience brand CM4 is positioning itself to expand and evolve the devices that consumers use to organize, communicate, and entertain by offering high quality, distinct design, and superior functionality as an alternative to cheap products that are merchandised and marketed at the consumer, rather than designed for them.
Defining personal style
There’s a reason you spend weeks (or months) deliberating over what furniture will occupy the space within each room of your house. A reason why you go to painstaking lengths, thumbing through thousands of color swatches, before you ever put paint to your living room wall. The hours spent in front of the mirror mixing and matching every article of clothing you own to find the perfect outfit to emote your current state of mind are not in vain. What you’re looking for, and trying to express, is your own personal style, those tiny details and finishing touches which define you.
Premium experience brand CM4 understands the motives behind personal style and has positioned itself to offer high quality, distinct design, and superior functionality in each of its products. These products offer protection combined with style to enhance and add confidence to game play. Along with their seductive design, CM4’s Catalyst covers are made from carefully chosen materials that improve comfort and grip, while seamlessly integrating into contemporary lifestyles, and complimenting your personal style.
The portable gaming console battle
The mobile games market is shaping up to be the next battleground with almost 200 million portable gaming consoles already in circulation from Nintendo and Sony, alone. Given the close affinity these portable devices have with their users’ personal style, premium experience brand CM4 is positioning itself to expand and evolve the devices that consumers use to organize, communicate, and entertain by offering high quality, distinct design, and superior functionality as an alternative to cheap products that are merchandised and marketed at the consumer, rather than designed for them.
Video games, no longer just for kids
More than half of all American adults play video games of some kind, whether on a computer, online, on a gaming console, a cell phone, handheld device, or on another kind of portable gaming device. With the average age of the typical gamer currently at 35 years old, premium experience brand CM4 is blurring the line between gaming and contemporary lifestyle by pushing aside the idea that video games are only meant for kids.
The rise of the lifestyle brand
In an age of real-time news, mobile status updates and uploads, location based check-ins, and consumer fanfare for the brands they choose to compliment their personal style, the days of selling one product to one targeted market are no more. No longer can brands improve market share simply by increasing advertising and media buys. In order to prove successful, they must integrate themselves into the culture their products are received and living within. They must become one of the new “lifestyle” brands, co-existing with their consumers in real time. Premium experience brand CM4 is positioning itself to expand and evolve the devices that consumers use to organize, communicate, and entertain by offering high quality, distinct design, and superior functionality as an alternative to cheap products that are merchandised and marketed at the consumer, rather than designed for them by utilizing new media strategies to reach consumers on a personal level.
Bands take CM4 on the road
Touring as a band is a lot of hard work for almost no pay, and while most bands will refer to their time on tour as one of the greatest times of their lives, it can be a challenge to balance the monotony of being on the road for hours on end with the necessity to keep up tour promotions by interacting with fans both online and in person. Many bands are finding that portable gaming consoles, like the Nintendo DSi and Sony PSP®go, with their built in internet connectivity and ability to login and upload content to sites like Facebook, Twitter, AIM, and Skype, provides them with the perfect opportunity to entertain themselves, while actively interacting with fans. Premium experience brand CM4 recognizes this and has positioned itself to offer high quality, distinct design, and superior functionality in each of its products. In this way, musicians and their entourage can seamlessly integrate their personal style into the devices they use to entertain and communicate with fans while on the go.
Elevating your game
Premium experience brand, CM4, inspired by the refinement and sophistication of luxury and performance auto interiors, has developed products and devices designed to be control surfaces – the cockpit for an elevated gaming experience.
By creating products that share excellence on four different levels: quality, function, design and innovation, CM4’s mission is to create products that match the aesthetics of the fashionable on-the-go lifestyle, while providing a new standard approaching the gaming experience that allows consumers to truly elevate their game, metaphorically and actually.
The products you own today become the artifacts of tomorrow. CM4 takes that to heart with each of its designs, assuring you that the CM4 brand is an ageless style. Revolutionary through reinvention. Extensive and experimental. CM4 fosters progressive aesthetics that accent the lifestyle its consumers have created for themselves.
Four pillars of CM4
CM4 was founded upon the principals held in place by each of four pillars: design, function, quality, and innovation. With each new concept, CM4 products are inspired by an appreciation for modern design and fresh ideas. The conception of each product begins with improving and evolving current functionality. Superior build quality and reliability is the common thread of every CM4 product. The goal at CM4 is to speed the evolution of how we live with the objects that surround us. CM4 is the catalyst to the next medium – the evolution of how we interface with life.
Consumers demand premium products
There is a growing trend in products geared towards upscale consumers. Consumers are more sophisticated than ever about the products they purchase, and consequently are asking for premium products that meet specific needs, while complimenting their personal aesthetics. In response, suppliers and retailers, alike, are increasingly offering niche products from premium brands to ensure that every consumer need is met. Premium experience brand CM4 understands that purchasing a quality product, alone, is not quite enough. Consumers are looking for brands that effectively represent their personal lifestyle. They want to experience a product, not just purchase it. To meet this growing demand for premium, CM4 is raising the bar for 3rd party accessories, by providing products that match a level of excellence in design, quality, function and innovation not only in their products, but their packaging and brand presentation, as well. The push toward more sophisticated brand experiences is growing stronger and stronger and CM4 has positioned itself to meet that demand.
The perfect stocking stuffer for the casual gamer
With the popularity of the Nintendo Wii, Nintendo DSi & DSi XL, and the Sony PSP®go, there’s no doubt that someone on your Christmas list this year is a casual gamer. Now that Christmas is right around the corner, it’s time to start shopping early for all those little gifts that go into Christmas stockings. Finding the perfect stocking stuffer can sometimes prove to be a challenge, but we have highlighted a few gifts that will appeal to every casual gamer on your list, allowing them to add a much desired personal style to their casual game play.
Premium experience brand, CM4’s Catalyst line is a soft case platform for controllers and portables. These products offer protection combined with style to enhance and add confidence to game play. Along with their seductive design, Catalyst covers are made from carefully chosen materials that improve comfort and grip, while seamlessly integrating into contemporary lifestyles. The Catalyst cover is available for Wii Remote with MotionPlus, and Catalyst SLIM COVERS are offered for Nintendo DSi, Nintendo DSi XL, and Sony PSP®go. Their sleek packaging and contemporary design make them the perfect stocking stuffer item for the causal gamer this year.
